Color & Modern Shapes

Lead designer on branding initiative for the debut West Elm Kids brand. Established a shape and color system used across the website, packaging, and in-store signage. We created a versatile brand identity that can flex across all ages and stages, using a mix of unexpected color pairings, playful typography and modern accent shapes that can be applied across all print and digital touchpoints.

West Elm Kids

Shaping your Kid’s space. Good for the kids. Good for the Planet. Good for you.

At West Elm, we believe kids’ spaces should reflect who they are and what they love.
Our commitment to quality reduces waste and prioritizes circularity—we provide your
family with the best, while doing what’s best for the planet. Our products are designed
to nurture curiosity and imagination, while anchored in practicality and versatility
that grows with your child.